Happy Friday!
Today I’m coming at you from outside a shopping mall with my top 5 tips for how you can conduct free market testing! Let’s jump right into it:
- Figure out what the problem is that you need to solve.
– look for something you can remedy/fix altogether
– find out what people are willing to pay for that kind of product or service - Use Google as if you were a customer looking for your product or service
– Do a lot of keywords come up in your search or similar products/services?
– Are there a large number of people looking for what you want to offer? - Make sure your solution is obviously different from or better than what your search results turn up
– How different is your product? How can you make it different but still appealing?
– What can you change about it or add to it to gain a competitive advantage? - Ask questions of your potential buyers/clients to gauge interest
- Use a forum to test your idea for free
– open a blog, a Facebook page, a Twitter account, or do other similar things to communicate with potential buyers/clients and
test your ideas on them